Welcome to Jaguar Land Rover Classic’s new headquarters in the UK – a Willy Wonka-style factory for car enthusiasts.
This is where iconic models, such as the Le Mans winning Jaguar D-Types from the late 1960s, XJ220 supercars from the 1990s, and Series 1 Land Rovers from almost 70 years ago, will be restored and serviced by highly skilled technicians.
It’s also where a crack team of vintage-car builders will create small batches of reborn models like the XKSS and E-Type.
The new site in Coventry – which cost £7 million to create – is officially the world’s largest classic car sales, manufacturing and restoration facility of its kind, the British manufacturer said.
Doors to the new site swung open for the first time today – come with us on a tour of the building where millions of pounds worth of iconic cars are being stored, restored, serviced and built.
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Classic car heaven: This is Jaguar Land Rover Classic’s new home – a £7million facility based in Coventry The business currently employs around 80 skilled mechanics who will be servicing, restoring and building iconic classic British cars The site will have a showroom displaying some of the rarest and oldest cars in the brand’s history, like this E-Type and battered Series 1 Land Rover From rags to riches: The Classic division will be restoring authentic models that have fallen into disrepair as part of a Legends programme, like the Series 1 E-Type
Jaguar Land Rover CEO Dr. Ralf Speth and Special Operations Managing Director John Edwards unveiled the new premises – named Classic Works – on Wednesday afternoon.
It’s one of two new locations being opened, the second being a new facility in Essen, Germany.
The new sites are confirmation of the brand’s rapid global expansion over the last 12 months.
The Jaguar Land Rover Classic department was only created as a subsidiary to the car-making business in March 2016, but the unveiling of reborn models like the XKSS and E-Type Jaguar, as well as first-generation Land Rover Series 1 models and three-door Series 1 Range Rovers have seen it receive coverage around the world.
The new 14,000 square metre site has a dedicated showroom area with displays of millions of pounds worth of cars through the ages and 54 separate workshop bays for mechanics to restore and service model that have been out of production for at least a decade.
The enormous Jaguar Land Rover Classic facility with a selection of the cars taken from a 500-model-strong collection The Series 1 Land Rover (left) is the show car used to promote the restoration programme for the three-door 4X4 Road and racing car fans alike will find something to drool over at the new Classic headquarters Travelling through time: The opening featured a 1930s SS1 and a new-for-2017 XF Sportbrake, which was also revealed today
The workshop also has dedicated strip-down, remanufacturing and assembly zones for the Land Rover Series I, Range Rover Classic and Jaguar E-type Reborn restoration programmes, as well as an engine shop and production line for the recreated XKSS line consisting of nine cars worth over £1million each.
At any given time, the new facility will hold more than 500 ‘Classic Collection’ vehicles retained by the brand.
That makes it a dreamland for classic car fans, especially those whose idea of heaven is an pristine old Jaguar or period-correct Series 1 Land Rover.
The Coventry site will hold the biggest variety of British off roaders in the country – here are just a few examples of the Series 1, Defenders and Discovery models that will be on display A project restoring 10 Series 1 Jaguar E-Type, each worth £285,000, will be carried out at Jaguar Land Rover Classic Works The facility is littered with vintage Land Rovers and Jaguars as well as modern-day examples, like the XJ and Discovery in the background The cars featured are a ‘living assembly of British motoring history, which is an invaluable reference for restoration’, Jaguar Land Rover said
Jaguar Land Rover Classic referred to it as a ‘living assembly of British motoring history, which is an invaluable reference for restoration.
That collection consists of models ranging from the 1955 Mk1 Jaguar though to the C-X75 hypercar used in the James Bond Spectre film in 2015 and the latest F-Type Project 7.
All the vehicles in the collection are available for loan to car clubs and museums, and for the manufacturer and its partners to showcase their heritage at events.
Any car that’s been out of production for over 10 years is eligible to be serviced at the headquarters alongside rare models like the XJ220 supercar. The facility is swamped by Series 1 Land Rovers. They’ll be used to help influence the restoration of examples that are in a more dilapidated state Public tours of the new premises will be available from September and you can also drive some of the cars as part of an experience package There are 54 separate workshop bays for technicians to work on the variety of different vehicles in the facility
Speaking at the grand opening, Edwards said: ‘Classic Works is hugely important to Jaguar Land Rover. It’s much more than a building – it’s the heart, and soul, of Jaguar Land Rover Classic for our clients worldwide.
‘Being able to support owners and enthusiasts of our two great brands with a full suite of services for classic vehicles is a fantastic opportunity.’
The British manufacturer – which is owned by Indian firm Tata – said it now has more than 80 highly skilled staff employed at the Classic Works centre, though it expects this to grow to more than 120 specialists by the end of the year.
Visitors will be greeted by this stylish showroom reception that will feature different models each day – not just the Series 1 Range Rover and Jaguar E-Type pictured
Technicians will not only use authentic manufacturing methods but will also have access to the manufacturer’s cutting-edge technology, such as 3D scanning and Computer Aided Design, which allows the re-tooling and reintroduction of parts such as Jaguar E-type and Range Rover Classic panels.
These are parts that would otherwise be prohibitively expensive to re-manufacture.
A pair of Series 1 Land Rovers parked side-by-side in the new £7million facility in Coventry Jaguar built just 271 XJ220s over a three-year production period, each with a retail price of £470,000 in 1992 making it their most expensive car during its debut This is the first of the restored E-Types to be finished, used to promote the programme at events during 2017 Some – but not all – of the cars in the display can be purchased, Jaguar Land Rover Classic said
Jaguar Land Rover Classic Director, Tim Hannig, said: ‘Our people, their knowledge and their skills are the heart of Jaguar Land Rover Classic.
‘There are more than 1.5 million classic Jaguar and Land Rover vehicles in existence worldwide, and we are investing in traditional manufacturing and restoration skills to ensure enthusiasts are able to give cars with a glorious past, a glorious future.’
Guided tours of the new facility will be available from September, giving the public the chance to see these historic cars in the flesh and highly-skilled mechanics working on invaluable motors.
Road and race cars are included in the collection, such as this circuit-prepped E-Type A pair of Jaguar XJ 220s pictured with their rear-mounted 3.5-litre twin-turbocharged V6 engines dropped out of the chassis It will offer a rare opportunity to see limited volume vehicles for the first time, especially the XKSS cars that are now demanding £10million sums at auction These reborn Series 1 E-Type will set you back £285,000 a piece – a far cry from the £2,250 the originals cost in the early ’60s
Some of the cars being built at the premises will be available to purchase, too – though you’ll need a bumper bank balance to afford them – and owners of models that have been out of production for 10 years or longer can have their vehicle serviced by the specialist department.
And even if you can’t afford one of the legendary vehicles on display, there will be the opportunity to drive them with a ‘Classic Drives’ experience held at the MIRA vehicle-development facility near Nuneaton in Warwickshire and Eastnor Castle near Worcester where Land Rover already has an experience centre.
To celebrate this weekend’s Le Mans 24 Hour race – the 85th instalment of the endurance event and one that’s been won by Jaguar on seven occasions over five decades – the Classic Works opening featured victorious C-Type, D-Type and XJR-9 models taken from the British Motor Museum in Gaydon.
Later this summer, five D-types – including a number of the 1957 Le Mans cars and the 1956 example displayed at Classic Works – will travel in convoy from the new £7million facility and will visit the Concours of Elegance at Hampton Court Palace on 1 to 3 September and will stop off at Silverstone and the home facility of the Panasonic Jaguar Racing Formula E team.
Mechanics will have access to authentic manufacturing tools as well as state-of-the-art modern tech, such as 3D printing All the cars in the collection are available for loan to clubs and museums, and for the manufacturer and its partners to showcase their heritage at events